“Empowered teams that produce extraordinary results don’t require exceptional hires.”
– Marty Cagan
Achieving Extraordinary Results with Ordinary People. Ito ang main idea ni Marty Cagan sa kanyang librong “Empowered”. Paano nagpapatuloy ang mga nangungunang Tech companies – tulad ng Apple, Google, Netflix, Tesla, Amazon, etc. to keep on coming up with consistent innovations?
Most pinoys assume it’s because they recruit top talent, pero ang totoong advantage these companies have is not so much who they hire, but how they enable their people to work together.
EMPOWERED ENVIRONMENT
What they do differently is the top companies create an “empowered environment” – kung saan great products and ideas can emerge from a team of otherwise ordinary people working together exceptionally well.
Kung gusto mong makabuo ng great innovations in the future, don’t look for Superman. Create an empowered environment which genuinely leverages the potential of your people. Tulungan mo ang mga empleyado mo to work together well, and they will solve hard problems for your customers, and create extraordinary products.
“Leadership is about recognizing that there’s a greatness in everyone, and your job is to create an environment where that greatness can emerge.”
– Bill Campbell, Silicon Valley coach
“In most companies, the technology teams are not empowered product teams, they are what I call here feature teams. The feature teams get to work first designing the features on the roadmap, maybe doing a little usability testing, and then proceeding to building, QA testing, and deploying the features (known as delivery). In contrast, in strong product companies, teams are instead given problems to solve, rather than features to build, and most important, they are empowered to solve those problems in the best way they see fit. And they are then held accountable to the results.”
– Marty Cagan
The five elements of empowered teams
Element #1 – Coaching
Ang Coaching ay isang bagay na bihirang mangyari sa maraming kumpanya, pero ito ay more essential than ever. Ang susi sa pagkakaroon ng successful product development team ay ang paggamit ng coaching to turn ordinary people into members of extraordinary product teams.
Element #2 – Staffing
Coaching and developing your people ay mahalaga, ngunit gayundin ang paghahanap ng mga tamang tao upang magsimula. The best product or tech companies hire people of character, and then coach and develop them to become great team members. Staffing and coaching go hand in hand.
Element #3 – Product Vision
Karamihan sa mga kumpanya have some kind of mission statement which encapsulates the purpose of the business. The product vision states how you plan to deliver on this mission by developing this specific product. A good product vision inspires, compels, and empowers.
Element #4 – Product Strategy
Product strategy ay tungkol sa pagpapasya kung aling mga problema ng customer ang lulutasin mo. This is often hard to develop, because people will be hoping to solve all the customers problems, but that’s unrealistic. Product strategy is your overall approach and rationale.
Element #5 – Collaboration
Strong product leaders and empowered product teams are great, ngunit kadalasan ay hindi sapat ang mga ito. Para makabuo ng magagandang produkto, you also need company-wide collaboration happening. This will only become feasible if you move from a subservient business model to a collaborative business model.
“You either get to hear or you will fall prey to somebody that knows what they’re doing in the tech space,”
— Marty Cagan
Author: The Pinoy Engineer
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