Sinundan ng Inc. magazine ang 5,000 pinakamabilis na lumalagong companies at natuklasan na more than two‐thirds ay out of business na, naka-experience ng massive layoffs, or sold below their market value after eight‐years.
A study of 3,200 high‐growth startups found that 74 percent of those businesses failed, hindi dahil sa kumpetisyon o masamang business plans, but because they scaled up too quickly.
Staying small on purpose and adopting what author Paul Jarvis calls “A Company of One” mentality ay maaaring ang healthiest na bagay na magagawa mo para sa iyong Negosyo at sa iyong buhay..
You don’t have to be a one‐person company to be a “Company of One.” Ang isang maliit na negosyo na may 5 o 50 tao ay maaaring gumana bilang isang “Company of One.” The key to being a “Company of One” is making three fundamental shifts:
BETTER, NOT BIGGER
When you obsessively focus on growth, naglalaro ka ng isang dangerous game of Russian Roulette sa iyong company ‐ while you delay profit to grow you may encounter an economic recession or disruptive new technology that could put you out of business.
A “Company of One” is more likely to weather a recession or pivot kapag ang bagong technology ay pumasok sa market dahil a “Company of One” ay naglalayong kumita sa lalong mas madaling panahon by building better products or services and increasing profit margins.
Ang isang “Company of One” ay gumugugol ng oras sa mga customer upang mas maunawaan ang kanilang core problem, then finds creative ways to solve it with as few input costs as possible.
Lowering input costs typically means using scalable, low‐cost technologies tulad ng Shopify o paghahanap ng mga de-kalidad na contractors sa Fiverr at Freelance.com to build products without taking on excessive overhead.
When you focus on better, not bigger, you seek to make a profit on your 10th sale, not your 10,000th sale.
CUSTOMER RETENTION & REFERRALS, NOT MASS MARKETING
Ang “Company of One” ay higit na nakatuon sa pagpapanatili ng mga customer nito kaysa sa pagkuha ng mga bagong customer with expensive marketing campaigns.
Halimbawa, ang isang Realtor na may “Company of One” mentality ay magbibigay ng free webinars on market updates o kaya how to make money investing in real estate without pushing anyone to hire them.
Casper, a mattress company with a “Company of One” mentality, built a loyal customer base by teaching people the latest sleep science and good sleep hygiene via an online publication called “Pillow Talk,” which did not include links to their mattresses.
Kapag ineducate mo ang potential customers mo, you display competence and empathy – two primary ingredients of trust. When people trust you, they are willing to pay more for your product, and buy from you again.
Ang mga customers na may tiwala sa iyo will become your unpaid salesforce – recommending your products through word of mouth (parang Marites =)) and on social media.
However, to get your unpaid salesforce in motion, you need to give them a gentle nudge (a study at Texas Tech found that while 83 percent of customers are willing to provide referrals, only 29 percent do so).
AUTONOMY, NOT EGO
“Culturally, growth feeds our ego and social standing. The bigger the company you own, with more profits and more employees than the next person, the better you might feel.”
– Paul Jarvis
But satisfying the ego comes at a cost. Sa paghahangad ng higit pa, you have more people to manage, more problems to think about, and kaunting oras upang gawin ang gusto mo, kung kalian mo gusto.
The extra money you earn might allow you and your family to go on a nice vacation, ngunit hindi mo ito mae-enjoy, because you are answering phone calls and responding to urgent emails the entire time.
“Instead of thinking, ‘What product can I create?’ or ‘What service can I offer?’ Think: ‘What type of life do I want?’ and ‘How do I want to spend my days?’ Then you can work backwards from there into a business model that allows you to create scalable systems to deliver your product to your audience.”
James Clear, the author of Atomic Habits and founder of a successful online business,
James Clear has created two rules to ensure his business provides him with maximum autonomy: Ang lahat ng produkto ay dapat nangangailangan ng little to no management & only one‐time fee work (no retainers or ongoing consulting work).
With those two rules in place, Clear created digital courses with prerecorded videos and zero live training. When asked to provide business consulting, naniningil siya ng one-time fee to fly in, give a talk, answer questions, and leave the following day.
These rules allowed Clear to pay his bills and make time for what he wanted to do most: research and write.
“There’s only one rule for being a company of one: stay attentive to those opportunities that require growth and question them before taking them. That’s it—one rule. The rest is entirely up to you. But if you ever stop questioning the need for growth, you run the risk that the beast of growth will devour you and your business whole.”
– Paul Jarvis
Author: The Pinoy Engineer
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