Jollibee vs. McDonalds. Pepsi vs. Coca-Cola. Pizza Hut vs. Dominos. Starbucks vs. Dunkin’ Donuts. Uber vs. Lyft. Sino ang may ayaw sa isang malupit na business war? Kapag naglalaban ang dalawang malalaking brand, some great stories emerge. Business wars are battles, every bit as intense as when nation goes against nation.
Ang talagang kawili-wili sa business wars ay ang katotohanang ang parehong mga stratehiya na ginamit ng mga military leaders sa loob ng maraming siglo, ay gumagana pa rin sa business wars.
In particular, military strategists have long studied the Chinese general Sun Tzu, who lived and waged war sometime around 500 B.C. Kahit na sinama niya ang tips about chariot-fighting which might not be all that relevant or useful today, karamihan sa kanyang isinulat ay maapply sa business wars.
Experience is the greatest teacher. Kung gusto mong magtagumpay at manalo sa isang digmaang pangnegosyo, look to the valuable strategic lessons of history’s greatest military strategists. Maaaring ikaw ay nakikipaglaban para sa market share rather than your life, but careers and livelihoods are on the line.
“The longer you can look back, the farther you can look forward.”
– Winston Churchill
“Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.”
– Sun Tzu, The Art of War
THE 9 PRINCIPLES OF BUSINESS WARS (THE SUN TZU PRINCIPLES)
1. Huwag asahan ang mainit na pagtanggap mula sa ibang mga manlalaro kapag nagsimula ka ng digmaan
– “The general who wins a battle makes many calculations in his mind before that battle is fought.”
2. Ang pagiging una sa merkado is not as important as striking at the right moment
– “In war, let your great object be victory, not lengthy campaigns.”
3. Logistics at ang lakas ng iyong supply chain ang nagpapanalo sa mga digmaan, hindi ang speeches or great leaders
– “To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.”
4. Positioning your business in the spot that matters most is very important
– “The skillful fighter puts himself in a position which makes defeat impossible.”
5. Maging maliksi, at handing magbago whenever and wherever the market goes: nothing is forever
– “Take advantage of the enemy’s unreadiness, make your way by unexpected routes, and attack unguarded spots.”
6. Look for a single, timely stroke which makes competitors irrelevant
– “In war, avoid what is strong and strike at what is weak.”
7. Be willing to be ruthlessly deceptive kung iyon ang kinakailangan upang manalo
– “There is a proper season for making attacks with fire, and special days for starting a conflagration.”
8. Ang pinakamahusay na marketing is to give your customers a product they believe in
– “He will win whose army is animated by the same spirit throughout all its ranks.”
9. There is always business to be done – even in the worst of times
– “Just as water retains no constant shape, so in warfare there are no constant conditions.
Author: The Pinoy Engineer
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